Research Case – Lowental Hybrid Ltd. I was asked by Be Effective Ltd. to meet with Neta and Itay, two entrepreneurs who provide creative solutions for security companies in the airline field. We met at their home workshop on a moshav, to help with the pitch deck. From a conversation with Itay it was immediately clear to me that I was dealing with an excellent technology entrepreneur with a rich background in engineering and extensive experience in complex technological projec